Ghanshyam Sarode is a textile designer with a difference and only a designer who have chosen to work with handloom textiles. He creates contemporary fashion using intricate weaves, and allows his creations to be sold by boutiques with their tag. He is most established designer in India in terms of infrastructure and distribution; He holds the status of a revivalist in the Indian ethnic fashion industry. His designed sarees are well known to the personalities in India and abroad. He had four extremely successful exhibitions in USA. Sarode traveled all over the world on several occasions like textile fairs mainly to UK, Europe, Korea, Hong Kong, Dubai and East Asian countries.
Inspiring Fashion enthusiasts over a period of two decades; he has woven his way through an enriching experience of textiles and varied surface treatments. He travels extensively in his search for the skilled weavers and having worked with the artisans and weavers all over the country, he has unmatched knowledge of the traditional craft forms in weaving patterns. His stand apart quality lies in modifying these traditional crafts for the modern consumer yet preserving the richness of the craft and tradition.
His creations include Pure Jari Uppada sarees, brocaded Paithani sarees, cotton Jamdani sarees, finest kalamkaris, natural dyed fabrics and dupttas and exclusive Khadis sarees. Since 2003 Mrs.Gandhi using the white khadi sarees with interlock border with intricate Jamdani buties. These khadis are marketed by Govt. emporia -Central Cottages Industries, Janpath, New Delhi.
During the year 1988 he re-introduced an age old weaving technique called jamdani in a small village named Uppada in Andhra Pradesh and thus a new brand has been emerged as "Uppada Sarees" which took almost a decade of its soaring popularity.
In traditional jamdani weaving, no mechanical aids had been used to create the pattern. Reproducing a jamdani proved exceptionally difficult because of the great distance of time that separated the weavers from the skill and intricacy of the purely hand-manipulated process. In the end, they took recourse to the sophisticated naqsha-jala mechanism used in for patterning silk. The density of the brocading is such that even with the assistance of this mechanical device. The warp and weft of this sari were vat-dyed in a deep blue that the closely approximated the natural indigo of the historic examples. The gold and silver zaris used for the jamdani patterns are distributed, as in the historic pieces, with great discrimination.